Shopify Plus: everything about the business solution for a successful e-commerce business

What is Shopify Plus?

The e-commerce platform Shopify Plus was launched in February 2014 by the Canadian company Shopify Inc. and successfully introduced in Germany in 2020.

Shopify Plus is a scalable business and brand solution that is particularly aimed at fast-growing retailers and large companies in the B2C and B2B sectors.

Like all Shopify variants, the Saas e-commerce platform is hosted entirely in the cloud. Therefore, you cannot download Shopify.

This results in both advantages and disadvantages in terms of customisability:

• You don't have to worry about servers: You don't incur any additional costs.
• Plugins for process customisation are only available from Shopify: There are no compatibility issues as the Shopify plugins are verified.

Shopify Plus customers include global brands such as Heinz, Kylie Cosmetics and David Beckham. But German-speaking brands such as Giesswein or Lizza also use a scalable e-commerce shop from Shopify Plus due to their rapid growth.

I'll start by showing you the differences between the Shopify versions "Shopify" and "Shopify Plus".

Shopify vs Shopify Plus: What are the differences?

Shopify 's ecosystem allows sellers to build their own e-commerce business. Both Shopify and Shopify Plus merchants benefit from numerous standard features.

Why does Shopify support companies with exclusive features, a stability guarantee or its partner network of experts?

It's simple: Shopify wants to use this product to help its merchants be successful with their online shop and generate more sales. Because the more merchants use the ecosystem, the more sales Shopify generates.

What are the differences between the two solutions?

Shopify

The traditional Shopify shop system is primarily suitable for

• Individuals
• Small and medium-sized businesses

Small and medium-sized companies can use the Shopify e-commerce platform to build their business, online presence and brand. In addition to various point-of-sale functions, a company also has access to numerous other e-commerce functions in the standard setup of its e-commerce shop.

Shopify Plus

Shopify Plus is aimed specifically at:

• high-growth and high-volume retailers, large companies and brands

The enterprise e-commerce platform was created for two reasons, among others:

• On the one hand, there was a desire to target large e-commerce customers with a business offering suitable for them.
• On the other hand, Shopify wanted to offer its existing customers, whose turnover had grown considerably, a suitable business solution.

The e-commerce platform supports its Shopify Plus merchants with their challenges - with functions that respond to the communicated needs of their customers.

The Enterprise solution is continuously updated and monitored to ensure the highest robustness and efficiency of a Shopify website or shop.

Now let's take a look at the costs of this Shopify plan together.

Now you know about the costs. But who is the e-commerce solution suitable for?

Who is Shopify's enterprise solution for?

The Shopify Plus functions provided can have a decisive influence on the growth of your online shop if they are used correctly.

However, based on our experience as a Shopify agency, we also know that an e-commerce business with a modern company philosophy and clearly defined goals can benefit the most from Shopify Plus.

What does this mean for you?

Whether this Shopify plan is suitable for your business should be determined by an individual evaluation or feasibility analysis. You can carry this out with a Shopify agency you trust.

When does it make sense to switch to Shopify Plus?

Switching to Shopify Plus is an option for you if your e-commerce company is in a rapid growth phase, which requires a more efficient and stable infrastructure to fulfil ongoing customer requests.

Shopify upgrade: switch from Shopify to Shopify Plus

If you find that Shopify Plus is a suitable option for your growing online business, then we have good news for you: upgrading from Shopify to Shopify Plus is straightforward.

First of all, you should contact the Shopify Plus team. A short time later, your future contact person will get in touch with you to discuss all the formalities.

All additional functions will now be activated for your existing Shopify shop. You will then find them in your Shopify administration area.

Your team will be introduced to the new shop functions by your assigned Merchant Success Manager.

Migration from another shop system

If you want to switch from a third-party system to Shopify Plus, you will first be assigned a Launch Expert.

After his initial analysis, you will discuss how your project can be implemented with Shopify Plus. Under their guidance, your existing customer, product and order data will be transferred to the new platform.

In addition to the integration of essential third-party systems for merchandise management or accounting, security functions, redirects and the domain are also configured.

Shopify Plus functions for e-commerce success

At company level, Shopify Plus offers you many customised functions that focus on solutions for technical problems and scalability. They therefore serve the operational and strategic goals of brands and companies.

We will now introduce you to the most important Shopify Plus features and the resulting benefits.

Dein Ansprechpartner:
Florian Prohaska - Co-Founder

Möchtest du mehr Kunden über das Internet gewinnen? Wir können helfen!

• SEO: Sichtbarkeit und qualifizierten Traffic durch gezielte SEO-Strategien
• Google Ads: Effektive Werbekampagnen für maximalen ROI.
• Webdesign: Professionelles Design, das deine Besucher beeindruckt.
• Webshops: Individuelle Lösungen für erfolgreiche Online-Shops.
• Content-Erstellung: Wertvolle Inhalte, die Interessenten überzeugen.

10 relevant advantages of Shopify Plus

Customers receive some valuable benefits by using Shopify Plus. We will briefly introduce you to the most relevant ones.

1. Scalability

As a merchant, Shopify Plus provides you with a flexible and reliable online shop and website solution.

Thanks to the stable server architecture, your website can also withstand a high volume of traffic during special marketing campaigns such as Flash Sales, Cyber Monday or Black Friday.

Best of all, Shopify takes care of its entire infrastructure 24/7 - you don't have to worry about server problems.

2. International storefronts

With the Shopify Plus enterprise e-commerce platform, you can run more than just one online shop - you can use multiple accounts and storefronts to offer your products in different countries.

You can choose from 133 currencies and 20 languages: You can offer your products in the respective local currency and language and use Shopify Payments as a payment gateway to get paid yourself.

If you would like professional support with this project, you can get in touch with an official local Shopify Plus partner.

3. Full customisation options

Shopify online shops can be customised to your individual needs in an impressive way.

You can change the website layout of your shop according to your wishes with the help of themes: This includes all website content, the typography, the header and footer menu or the checkout process.

Customisation is carried out via the Shopify web editor: Firstly, the product lists are uploaded. Now you can decide where they should be displayed. Finally, you can assign the products to different categories.

4. Apps and data integration

In the Shopify Plus App Store, you will find many plugins that can help you with the challenges of running an online business. Be it to expand or optimise processes and workflows or to achieve automation.

5. Start-up support from a launch engineer

Before the online shop launch, a launch engineer will be on hand to advise you as an online company or Shopify agency. They are not only your personal project manager, but also your strategic and technical contact.

The best thing is that if any questions arise during the course of your project, they will provide you with the answers.

6. Support from a merchant success manager

Once you have successfully launched Shopify Plus, you will be supported by a Merchant Success Manager.

You can contact them at any time with time-critical problems via a personalised email address and telephone number.

You will receive updates on new functions and apps from your Merchant Success Manager every 6 months.

Let's take a look at the next benefit.

7. APIs for Shopify Plus

Shopify Plus customers can use both the standard APIs and the exclusive Shopify Plus APIs to better perform automations and integrations.

APIs are application interfaces that make it possible to move data from and to applications in the first place.

8. Shopify Launchpad for event campaigns (Flash Sales)

The exclusive Launchpad tool is available to all Shopify Plus merchants. In addition to the planning of discount campaigns and seasonal events, the tool also enables the automation of flash sales.

9. Shopify Flow

Shopify Flow is an automation app that retailers can use to set up time-saving automations.

10. Wholesale channel for B2B management

With the wholesale channel, you can accelerate the sale of your products by targeting B2B and B2C customers at the same time.

In the wholesale channel you can:

• create password-protected product lists with previously negotiated prices for specific retailers
• store discounted, staggered and dynamic prices that react to the respective order volume

Conclusion: What you've learnt about Shopify Plus

In this article, I've explained what Shopify Plus is and how it differs from the traditional Shopify plan.

You have learnt

• how high the monthly costs can be,
• who Shopify Plus is suitable for and
• when it makes sense to switch to the enterprise solution.

We've also introduced you to 10 relevant benefits of using Shopify Plus.

If you would like advice, have questions about Shopify Plus or would like professional support with a shop launch or upgrade, simply contact us. Send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. call us on +43 1 353 2 353 or send us your enquiry using our contact form.