Search engine optimisation (SEO)
Search engine optimisation, or SEO for short,means making a website easier to find in search engines such as Google. Search engine optimisation includes appealing texts with external and internal links, a good loading time and simple operation of the website.
The price question: How much can texts cost in the age of AI?
ChatGPT & Co. make everyone an author. And while AI texts are flooding the web, Google and readers are looking for real quality. But what constitutes quality text and how can the price be justified in times of seemingly effortless AI generation? You can f…
Magento agency for large companies: What criteria should be used to select one?
The Magento shop software is rapidly growing in popularity. Over 270,000 retailers already use a corresponding shop system.
Seobility: The best free SEO tool? (Review + Tips)
Do you know Seobility? Some say it's the best free SEO tool. In this article, I'll check whether that's true.
How to create an accessible website (+ checklist)
Websites in the EU must be accessible by 2025. I'll show you how to create an accessible website or make your existing website accessible. Our practical tips, quick tests and a checklist will help you.
Helpful Content Update - Why is helpful content so important?
Why is helpful content so important and what is the Helpful Content Update? I answer these questions in this article. We'll go into detail about the many benefits and I'll show you how to create high-quality, helpful content yourself.
Shopify Checkout Extensibility - a comprehensive guide
In this guide, I'll walk you through the necessary steps to make your transition from checkout.liquid to Shopify Checkout Extensibility as easy as possible. By the end of the guide, you will have a deep understanding of the benefits of the new checkout soluti…
The Google Core Update 2024 and its implications for website operators, content creators and SEOs
In this post, I will discuss the details of the Google Core Update of March 2024 and the spam update rolled out at the same time and analyse its impact on website owners, content creators and SEOs. I'll give you practical tips for adapting to the new guidelin…
All about Google SGE (Search Generative Experience)
Google SGE is revolutionising how we find and interact with information online. In this article, you'll learn about the groundbreaking features of SGE. Whether you're working in online marketing, optimising SEO strategies or just curious about the latest tech…
Google E-E-A-T: Meaning and optimisation tips
In this article, I'll explain the basics of E-E-A-T, its importance to Google's search algorithm and give you practical tips on how to improve your website's E-E-A-T rating. You'll learn how to use these changes to strengthen your online presence.
Google Core Update August 2023 - Everything you need to know
What is the August 2023 Broad Core Algorithm Update? Find out in this article.
