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In this blog article, I explain why the buyer persona concept is so important in marketing and how you and your company can benefit from it. You will also learn how you can easily create the right buyer personas yourself in just a few steps. Ready? Let's go!

Are you asking yourself: How can I earn money with my blog? Of course you do. Everyone wants to make money with their website. I'll show you 9 effective ways to make money with your blog. No frills, all tried and tested and still highly effective in 2019…

In this article, I'll use examples to show you how to carry out the perfect keyword research or keyword analysis. I'll take you through the process step by step - illustrated with tonnes of images and different keyword tools. By the end of the article, even…

In this article, you will get all the relevant information about NoFollow links and DoFollow links: from the definition to the influence on search engine rankings to their code. Best of all, we provide you with a list of the 5 most common mistakes when using…

If you want to know what bad neighbourhood is, why search engines are allergic to it and how to avoid it, then you've come to the right place! In this blog article, I not only explain the most important background to this topic, but also give you important p…

In this article, you will learn what a sales funnel is. I'll show you two examples of sales funnels and explain how they can help you make more profits.

Do you want to get started in eCommerce and are faced with the decision of WooCommerce vs Shopify and don't know which is better for you? Then our comparison, which we made based on our experience as a web shop agency and working with our customers, will help…

How can I submit my WordPress website to Google so that it appears in the Google index as soon as possible? We often encounter this question in our daily work as an SEO agency. Here is the answer.

Lead generation is essential for growth and customer acquisition in companies. In this article, you will learn all about leads, whether for B2B or B2C, and regardless of whether you are just starting out or are already experienced.

The AIDA formula, also known as the Aida model or Aida principle, is the most effective method for creating convincing advertising copy and other content formats. In this guide, I'll show you why this is the case and how you can apply it in marketing with cle…

In this short guide, I'll show you how to integrate YouTube videos responsively into your website so that they are not cut off but displayed optimally on smartphones.