Blog

Google has massively changed the hierarchy of algorithms and criteria in recent years and months and will continue to do so in the future. If you want to continue to rank in Google in the future, you should know the current SEO trends. In this article, you w…

In this article, you will learn what an XML sitemap and an HTML sitemap are, the advantages of an XML sitemap for the SEO (search engine optimisation) of your website, how you can easily create your own sitemap and, above all, how you can integrate your XML s…

Good rankings are a prerequisite for gaining more traffic for your Shopify shop and therefore more customers. In this article, I'll explain which on-page and off-page SEO measures you can use to optimise your Shopify shop for search engines. Another highlight…

This article is about the TTDSG, which has been in force since 11 December 2021, and the Google Analytics ban in Austria. The two topics have a lot to do with each other, which is why I decided to cover both in one article. Before we get started, a disclaime…

In this article, I explain what backlinks are and what role they play in search engine optimisation (SEO). I'll also give you important tips that you should consider when building links for your website and how to use AI in link building.

In this article, you'll learn everything you need to know about Shopify. As a Shopify agency and official Shopify partner, we know what information is important and have compiled the most relevant information for you.

In this article, I will tell you what SEO controlling is all about and what the so-called SEO KPIs (Key Performance Indicators) are all about. I will also introduce you to the 11 most important SEO KPIs that you should definitely pay attention to if you want…

In this article, you will find out how you can SEO-optimise the images on your website and online shop to improve your visibility and rankings. We'll discuss why image optimisation on your website is becoming increasingly important, what can and must be opti…

In this article, I'll explain what a USP is and why unique selling points are actually needed. I'll tell you which characteristics your USP should have, to catch the eye of your potential customers and convince them and to give you a competitive advantag…

Writing texts alone is difficult enough. Now you also have to write SEO texts. Weekly if possible, because otherwise you have no chance against your competitors in the battle for Google rankings. And we fight this battle for our clients every day at our onlin…

In this article, I'll explain what cookies are, what they are used for and what you should bear in mind from a legal perspective when using a cookie notice. My instructions for WordPress, Joomla and Shopify show you how to install a cookie banner on your webs…