Why these 50 Shopify shops are so successful

Customers have always been keen to support brands that take on social responsibility. Bombas stands out in this area: the company has committed to donating a pair of socks to a homeless shelter for every pair sold.

Bombas has tripled its turnover by selling ethical clothing thanks to its switch to Shopify Plus. The company also organised more pop-up stores by using Shopify POS.

The established UK brand Gymshark is both a manufacturer and Shopify retailer of fitness clothing and sports accessories. The company is supported by more than 3 million customers and fans in 131 countries.

In their Shopify shop, you can not only shop for sportswear, but also download the Gymshark app or browse the fitness blog.

Kylie Jenner markets her own cosmetics line in her Shopify shop - and with great success: 224 million followers on Instagram and 38 million followers on Twitter are fans of the popular cosmetics queen.

Kylie Jenner makes a lot of money during the company's regular flash sales. And thanks to Shopify Plus, her shop is able to intercept and serve the enormous flood of page views.

The story of Skinnydip began in 2011 - immediately after the launch of Apple iPhones. At that time, the company founders developed the first funny mobile phone case designs.

The Shopify shop for girls now offers entertaining and funny products from various categories such as clothing, beauty, gifts and bags.

But what makes this cool girl shop so special? It's simple: you'll find entertaining emojis ✨, brand names such as Shop LoveHoney or a pink help button in this online shop.

A strong brand like Death Wish Coffee also needs a strong website design. The brand not only offers its customers subscriptions, but also monthly competitions, podcasts, a blog and a recipe category.

Another special feature of this Shopify shop is its own rewards system, with which DW Stash Cash can be collected and redeemed.

In the BBC Shopify shop, American and Canadian visitors can purchase DVDs produced by BBC Video (Region 1): It doesn't matter whether you prefer Pride & Prejudice or the Secret Garden, Planet Earth or Doctor Who - the existing DVD range is constantly being expanded.

The BBC subsidiary also offers its customers books, audio books, collectors' items, merchandise and jewellery from the best British and BBC brands for sale.

In the German Shopify shop of influencer, YouTuber and watch expert Marc Gebauer, high-priced luxury items such as watches, perfumes, handbags and accessories are presented in an expressive way.

Luxury lovers can also have a pack of his own brand of coffee delivered to their door.

Penguin's story began in 1935 when Allen Lane was stranded on one of the platforms at Exeter St David's station without a book to read. It was then that the idea of producing quality paperbacks that were affordable for everyone was born.

The vision: We make books for everyone, because books can change everyone's life.

Penguin is now one of the largest and most successful publishers of English-language literature and history.

The American Shopify shop of the Austrian brand Red Bull offers caps, sweatshirts, rucksacks, jackets and accessories as well as a sale category.

The brand name works for this online shop: Red Bull is the most frequently sold and marketed energy drink in the world.

Beer lovers will certainly be familiar with the name Anheuser-Busch. The world-famous brewer has been brewing one of the most popular beer brands for over 160 years: Budweiser.

In its Shopify shop, the company sells various types of beer as well as matching merchandising products.

The American online shop Allbirds stands out from other Shopify shops not only with its bright and youthful colours, but also with its witty macro typography.

Site visitors will find various multimedia techniques such as small video clips or moving illustrations throughout the shop.

The company from New York uses high-quality product photos in warm colours, moving images, smart illustrations and short videos to present its underwear for the period.

If you move your mouse pointer over the simple call-to-action buttons in the Shopify shop, an additional arrow appears. This further emphasises the prompts of the CTAs without being intrusive.

For the first time, Taylor Stitch's Shopify shop scores with its stylish design and clear main menu.

The California-based company also provides its customers with style guides with appealing images and product photos. Taylor Stitch also presents its current collections in the same way.

The bikini label Triangl skilfully showcases its products through visual branding and sexy product photos in its otherwise rather reserved Shopify shop.

The bikinis can be shared by female fans and influencers on Pinterest using the "Pin it button".

The modern and sensual design of this British lingerie brand is reflected in the design of this successful Shopify shop: the items are presented in a bold, confident and spirited way.

In addition to the high-resolution images, short videos and clear navigation, the integrated star ratings and Instagram feeds from the Bluebella community immediately catch the eye.

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This Shopify shop is all about United by blue's mission: the team organises collection campaigns for waste from the oceans and waterways.

The plastic is turned into recycled polyester, which is then processed into sustainable products such as clothing, accessories and household accessories.

Thanks to the clear navigation elements, shop visitors can access the individual products and inspiring company story. The product images, moving images, call-to-action buttons and macro typography are perfectly harmonised.

With its simple design, the brand's online shop exudes a relaxed and chilled atmosphere that perfectly matches Mahabis' branding.

Highlights of the shop include the integrated tracking function and star ratings for the products.

Other marketing elements such as CTAs are mostly kept discreetly in the background. The lifestyle images scattered throughout the website put the slippers with their feel-good factor centre stage.

Canadian company Manitobah Mukluks uses their Shopify shop for several things. Firstly, they sell their handmade products such as moccasins, mukluks, gloves and mittens in their shop.

The company successfully uses brand storytelling throughout its website to strengthen its own brand.

One part of this is the Storyboot project, which serves as a platform for the indigenous artisan and artist community to pass on their knowledge and supplement their income.

Minimalist, uncomplicated and yet supportive. This statement not only applies to Negative Underwear's consumer-orientated product line, but also to their Shopify shop.

The clear navigation leads women easily to the individual lingerie products, which feature aesthetic and authentic product images and star ratings.

When you visit the Adored Vintage Shopify shop, you are transported back in time. The books by Jane Austen and Tasha Tudor are likely to have served as inspiration.

The lovingly designed Shopify shop has a timeless design. In addition, all website elements are harmoniously coordinated. If you want to be inspired, you can take some time out and visit Adored Vintage's creative blog.

This German Shopify shop has managed to gain the trust of its customers with the right unique selling point "Hawaiian spirit", an exciting brand story, appealing product photography and lots of social media activities.

Moscot have not only mastered their craftsmanship, but also the telling of their long story. Customers can use the "virtual try-on" function thanks to true-to-scale technology.

In addition to this solid foundation, the Shopify shop offers interested parties the best Moscot moments in the form of a blog.

Jackie Smith, one of the best-known Shopify shops from Argentina, relies on bright colours and a somewhat rebellious website design.

The online shop's Instagram feed integrated on the homepage and the "Our Community" category show us how social media marketing has contributed to the company's success.

The Lightbox Jewelry Shopify shop uses a classic design with a clear main menu. While the website remains discreetly in the background in terms of colour, the products are perfectly presented with short clips, high-resolution product images and customer reviews.

The company markets its handmade products as "affordable luxury" with the help of its Shopify shop.

In addition to a clear main menu, the online shop includes a practical search function, professional photos and a blog with various categories.

The award-winning company offers its customers high-quality chronometers developed by the British watch manufacturer itself. Around 8,000 to 10,000 unique pieces are produced each year.

This brand is also sold via the various branch locations - the Shopify shop therefore also serves to generate leads.

The 5th produces watches that impress with quality rather than quantity.

The minimalist design of the Australian Shopify shop shows that less is more here: this includes high-resolution product images, a simple and user-friendly navigation menu and an integrated Instagram feed.

The Automic Gold webshop stands out with its colourful web design, colourful product images and calls-to-action.

The company markets itself as a trans-owned business and is therefore supported by a large LGBTQ community.

This brand has also successfully integrated its Instagram feed into its Shopify shop to generate more traffic.

When you hover over the individual product images, the neutral product photo is replaced by a striking image with a clear CTA. You can immediately see what the worn item looks like on a model's wrist.

The web design of the Shopify shop Lucy Folk supports the branding of the nomadic lifestyle brand. Travelling, design and art serve as inspiration here to create aesthetic works of art with timeless wearability.

Visitors to this online shop are taken to an unconventional homepage that gives the impression of a visit to a gallery. Lucy Folk completely dispenses with text here and lets the artistic product images speak for themselves.

Waterdrop's stylish Shopify shop shows how aesthetically pleasing a minimalist online shop design can be: The items are presented both understatedly and artistically with colourful illustrations and short videos.

The brand also skilfully presents its social proof on its homepage and on the individual products.

The design of this Shopify shop is minimalist and crystal clear at the same time. A simple main menu allows visitors to the site to quickly access the individual products or the brand's blog.

There are two clever marketing elements on the retailer's homepage: a CTA button with the message "Take the test" in the centre of the page and a somewhat dominant link to the exclusive email club in the footer. The declared goal: the visitor's email address.

The Shopify shop Brightland communicates its message through colourful and lively images.

Customer reviews, tasty product descriptions and suitable recipe suggestions are an important part of every single product page.

Baking enthusiasts get their money's worth at the down-to-earth Shopify shop Flourist: grains, beans and freshly ground flours are not only skilfully presented, but also extremely charming.

In addition to tasty recipes, you can also find out more about the farmers Flourist works with.

Taza Chocolate's colourful online shop is all about fairly produced chocolate. The certified cocoa comes from various countries such as Haiti, Ghana and the Dominican Republic.

Taza Chocolate offers its visitors interesting content on the following topics: Buy - Learn - Visit.

And if you feel like it, you can be inspired by one of the recipes listed.

This Shopify shop is all about delicious biscuits. The speciality: None of the cookies contain any of the eight most common allergens.

The clear menu leads you to the different products, a list of the ingredients used and the readable and likeable company history.

Happy Coffee focuses on storytelling, customised content and social proof. The German company has also integrated a subscription option into its Shopify shop.

The result: the customer lifetime value increased successfully.

Tastillery is another successful Shopify shop: with its modern glossy photos, the Tastillery blog and the Cheers Club, the online shop is reminiscent of a fashion or lifestyle magazine. Tastillery thus reaches the desired and design-interested target group of 23 to 30-year-olds.

In addition to well-known spirits brands and wines, the German company's range now also includes its first own brand.

Appealing food product images, recipe videos and many graphic elements in this Shopify shop serve to support the 3Bears brand from Germany.

Brick-and-mortar shops such as Metro, Müller and Hit now also offer their customers the 3Bears products that have become famous from the German TV show Höhle der Löwen.

The entire branding of this brand and the design of the website are coherent, chilled and coordinated.

As a customer, you also have the opportunity to consume one of the popular coffee specialities in one of the local branches.

It's no secret that Jeffree Star Cosmetics is one of the most popular make-up and cosmetics Shopify shops. The American make-up artist, fashion designer and bon vivant Jeffree Star knows how to reach his fans and followers.

The design of the website is characterised by strong colours and colour contrasts. The expressive photos are not only intended to present, but also to provoke.

This Shopify shop is all about clip-in hair extensions, which play an important role in the daily lives of its target group.

The online retailer provides users with a hair blog, videos and various guides to help them choose the right products and apply the extensions.

Beardbrand's minimalist Shopify shop uses the "above the fold" area to address its male customers directly: Not with images, but with words.

Only "below the fold" does an expressive video appear for men with that certain something extra - their beard.

In order to give the "message" the appropriate space, the navigation menu is hidden in a "hamburger menu", which only opens by clicking on the symbol (three horizontal lines in the top left-hand corner).

KKW Beauty is Kim Kardashian's Shopify shop. In the store, fans and followers of the Kardashian clan can find beauty products such as make-up and perfume as well as Get the Looks videos.

The Kardashian name alone provides the necessary marketing for KKW Beauty.

The design of this Shopify shop is fresh and cute, but at the same time extremely sophisticated. The witty and witty sayings and colours of the website are also reflected on the various product packaging.

The products of this Shopify shop are already reminiscent of various sweet baked goods and treats due to their names. The company founder Cashmere Nicole wants to sweeten the lives of herself and her fellow human beings - because Black Lives Matter.

Especially in a company where the majority of employees and decision-makers, as well as the founder, are Black.

Bite is one of the online shop examples that has found an almost perfect unique selling point.

The combination of their great USP and their social and ecological principles has a positive impact on their business success: Because customers love sustainable brands.

This cosmetics line is also committed to the sustainability of its products. Fillers or inferior ingredients such as mineral oils, formaldehydes or parabens are not used in product manufacture.

The design and product presentations are reminiscent of the 1920s.

The Shopify shop Tattly wants to put a smile on its customers' faces with a high-quality temporary tattoo. The brand's motto: fake tattoos by real artists.

As there is more to a successful business, the company focuses on high-quality products and excellent customer support.

The organic brand Meow Meow Tweet sells vegan and sustainable cosmetic products in its Shopify shop.

The company also offers its customers a bulk refill programme to reduce packaging and waste: Containers from this programme can be returned to the Shopify shop free of charge within 720 days.

To complete this process, customers must first log in to the shop's Returns Centre with their email address and select the product they have previously received.