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Seobility: The best free SEO tool? (Review + Tips)

updated on February 28, 2025
Seobility Dashboard on a laptop screen
Sebastian Prohaska
Author: Sebastian Prohaska

Owner & Managing Director of ithelps Digital. Since 2013, he has been deeply engaged in SEO and online marketing.

Do you know Seobility? Some say it's the best free SEO tool. In this article, I'll check whether that's true.


A powerful SEO tool can make all the difference in search engine optimisation(SEO). One of these tools is the SEO suite from Seobility. It stands out in particular because it is available in a free version.

What is Seobility?

Seobility is an all-in-one SEO suite that is aimed at both beginners and advanced users. It offers a wide range of functions that are otherwise often only found in expensive, paid tools.

Even the free version of Seobility allows users to carry out a basic SEO audit (on-page analysis and backlink check) and make initial optimisations.

This free usage option makes it particularly attractive for beginners who want to familiarise themselves with the world of search engine optimisation without making a large investment.

However, advanced users can also benefit from the free version to manage smaller projects, carry out a simple SEO check or test certain functions.

How I came across Seobility

I have been working intensively on the topic of SEO for over 13 years and carry out corresponding projects for companies with my SEO agency. In my many years of practice, I have tested and used many SEO tools. However, many of these tools are expensive and require high monthly fees.

For our SEO Masterclass, we were looking for a product that would enable participants to learn and apply SEO basics such as on-page optimisation without incurring high costs immediately. In this search for an inexpensive but effective product, I came across Seobility.

Seobility offers exactly what we need. The SEO software is one of the few truly useful freemium versions on the market.

In the following video, I share my experiences with Seobility and show how both beginners and advanced users can benefit from this tool.

Video: Seobility Tutorial - The best free SEO tool?

In the following article, I will go into detail about the various features, explain the differences between the free and paid versions and provide practical tips on how to make the most of them.

Why Seobility?

When it comes to search engine optimisation, it is crucial to have a reliable and powerful SEO tool at hand. However, many of these tools are expensive and require high monthly fees.

This is where Seobility comes into play.

It is one of the few SEO tools on the market that is available in a useful and powerful free version.

Target group of the SEO tool: Beginners and advanced users

Seobility is specifically designed to provide useful tools for both beginners and advanced users. For beginners, it offers a simple user interface and clear instructions that make it easy to get started in the world of SEO.

Advanced users will appreciate the more in-depth analysis options and the ability to develop more complex SEO and content marketing strategies.

Despite the limitations of the free version, Seobility offers a comprehensive range of functions that make it possible to check and optimise a variety of SEO aspects.

How it works: Freemium model

Seobility follows a so-called freemium model. This means that the basic functions of the tool can be used free of charge, while extended functions are available in a paid version. This model allows users to test the tool extensively and utilise many useful features at no cost.

Advantages of the free version:

  • Analysing a website: In the free version, you can analyse and optimise a website.

  • 1.000 URLs: Up to 1,000 URLs can be crawled and analysed.

  • Weekly crawls: The website is automatically crawled once a week and checked for SEO problems.

Advantages of the paid version:

  • Up to 25,000 URLs can be analysed: With the paid version, you can crawl and analyse up to 25,000 URLs. This is particularly useful for large websites and online shops where many subpages need to be optimised.

  • Start crawls as often as you like: In the paid version, you can crawl as often as you like. This allows you to receive immediate feedback on changes and continuously work on optimising your website.

Comparison of functions

FunctionFree versionPaid version
Number of websites that can be analysed 1 Up to 3 (depending on tariff)
Maximum URLs that can be analysed 1.000 Up to 25,000
Crawl frequency Weekly Any number of times
Backlink analysis Limited Comprehensive
Keyword tracking Limited (few keywords) Comprehensive (more keywords)

Main features of Seobility

Seobility offers a comprehensive overview of the status of your website. After registering and creating your website, you will receive a detailed analysis divided into different sections:

  1. Overview

  2. Technology and meta

  3. Structure

  4. Content

These sections will help you to understand and optimise the various aspects of your website.

1. Overview

Here you will find a general overview of your website's performance, including the number of crawled pages and basic SEO KPIs.

Seobility Dashboard Übersicht

2. Technical & Meta

In this section you will find specific technical and meta tags analyses. For example:

  • Duplicate Page Titles: Seobility identifies pages with duplicate title tags. You can display the affected pages and decide whether action is required.

  • Meta descriptions: Analyse and optimise your meta descriptions to ensure they are unique and relevant.

seobility dashboard technik und meta

Recommendation: Don't just blindly implement the recommendations, but interpret the results. Some problems that the tool recognises may not be relevant in your specific context.

3. Structure

The Seobility dashboard for structure analysis provides a comprehensive overview of various aspects of website structure and their optimisation potential. The most important points are summarised here:

  • Degree of optimisation and crawling information
  • Important errors and crawling tips
  • Links and link analysis
  • Page levels and sitemap analysis
  • Frequent link texts

seobility dashboard struktur

A particularly exciting feature is the detailed analysis of individual URLs. You can enter any URL of your website and Seobility will show you all errors and optimisation options for this specific page. Here you can see:

  • Meta data: Titles, descriptions, author information and more.
  • Content rating: How well the content is optimised for SEO.
  • Internal links: Which internal links point to this page and with which anchor texts. This information helps to optimise the structure of the website by pointing out specific areas that need to be improved, such as internal link texts, redirects and page accessibility.

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Content - Content analysis

Seobility's content analysis provides an assessment of the quality and relevance of your content.

the most important points are summarised here:

  • Degree of optimisation and crawling information
  • Important errors and crawling tips
  • Duplicate content
  • Text quality
  • Frequent keywords

seobility dashboard inhalt

These key points show how well the content of the website is optimised and indicate potential issues that need to be addressed to improve the visibility and efficiency of the website.

However, there are some limitations:

  • Usability: some users find the usability of this section less than optimal.

  • Statements: Some recommendations are difficult to interpret or do not always seem to make sense.

I therefore do not use this section often. I leave that to our content experts, who know what action to take as a result.

Further features of Seobility

Backlinks

seobility dashboard backlinks

In the free version of Seobility, the backlink analysis is limited. You can see which domains are linking to your site and the total number of backlinks, but for a detailed analysis you need the paid version. This is important in order to assess the quality and relevance of your backlinks and develop targeted link building strategies.

Ranking monitoring

seobility dashboard ranking

Ranking monitoring is another highlight of Seobility. You can define specific keywords and regularly check their ranking. This feature is particularly useful for monitoring the effectiveness of your SEO measures and making adjustments.

Free vs. paid - comparison of features

FeatureFree versionPaid version
Overview Basic analysis Advanced analysis
Technology & Meta Duplicate titles, meta descriptions Deeper technical analyses
Structure Detailed page analysis Advanced page analysis
Content analysis Basic content evaluation Advanced content analysis
Backlinks Limited backlink analysis Comprehensive backlink analysis
Ranking monitoring Monitoring of a few keywords Comprehensive keyword monitoring

additional free tools in Seobility

seobility weitere toolsIn addition to the basic functions, Seobility offers some additional tools that can help you to further refine your SEO strategy.

These tools are particularly useful for optimising and improving specific aspects of your website.

The most interesting of these are the WDF*IDF tool, the snippet generator and the keyword checker.

WDF*IDF Tool

seobility wdf idf toolThe WDF*IDF tool (Within Document Frequency*Inverse Document Frequency) is a useful instrument for optimising your content. It helps you to check and improve the relevance of certain keywords in your text.

The tool analyses how often certain terms appear on your page compared to other pages in the Seobility index.

To the WDF*IDF tool

Advantages of the WDF*IDF tool:

  • Relevance analysis: Checks whether your keywords are used frequently enough compared to competitor pages.
  • Content optimisation: Gives recommendations on which terms you should use more or less frequently to increase the relevance of your text.

Snippet generator

seobility snippet generatorThe snippet generator helps you to optimise the preview(SERP snippet) of your website in the search results. You can use this tool to test and adjust the length and content of meta titles and descriptions.

This is particularly useful for increasing the click-through rate (CTR) and thus attracting more visitors to your website.

To the snippet generator

Advantages of the snippet generator:

  • Preview in the search results: Shows how your website will look in Google's search results.
  • Optimisation of meta data: Helps you create titles and descriptions that are both informative and engaging.
  • Length and keywords: Helps you find the optimal length and the right keywords for your snippets.

Keyword Checker

seobility keyword checkerThe Keyword Checker is another powerful tool from Seobility that helps you to check the relevance and placement of your keywords on your website.

The tool is free to use and provides you with suggestions for improving your rankings.

To the keyword check

Features of the Keyword Checker:

  • Keyword analysis: Checks whether your keywords are used in the right places in the text (e.g. in the first 120 characters, in image alt tags).
  • Optimisation suggestions: Gives you specific recommendations on how to improve the use of your keywords.
  • Ranking monitoring: Allows you to monitor the rankings of your keywords in the search results.

How I use the Keyword Checker, ...

... to ensure that important keywords appear in the right places on a website.

  1. Enter keyword: I start by entering a relevant keyword in the field provided.
    seobility keyword check

  2. Start analysis: After entering the keyword, I start the analysis. Seobility checks the entire page and shows how well the keyword is integrated.

  3. Check the results: The tool provides a detailed overview of where the keyword appears on the page and whether it is missing in important places.
    seobility keyword check ergebnis

  4. Implement optimisation suggestions: Seobility provides specific recommendations on how to improve the placement of the keyword. These include

    • Placement of the keyword in the first 120 characters of the text.
    • Use of the keyword in image alt tags.
    • Integration of the keyword in headings and subheadings.

I recommend carefully reviewing and implementing the tool's suggestions to achieve the best possible results.

Summary of the additional tools

WDF*IDF Tool:

  • Main functions: Analysing keyword relevance and density
  • Advantages: Helps to improve the relevance of content

Snippet Generator:

  • Main functions: Creation and optimisation of meta titles and descriptions
  • Benefits: Improves appearance in search results and CTR

Keyword Checker:

  • Main functions: Checking keyword placement and usage
  • Benefits: Gives concrete optimisation suggestions for better rankings

My rating of the free and paid versions

Free version

The free version of Seobility is ideal for smaller projects or for getting started in the world of SEO. It offers enough functions to carry out basic analyses and make initial optimisations.

Advantages of the free versionLimitations of the free version
Free access: No investment required, ideal for beginners. Limited number of URLs that can be analysed: Maximum of 1,000 URLs, which is not enough for larger websites.
Basic functions: Provides essential SEO tools to get you started. Only one website: You can only add one website to analyse.
User-friendly: Easy to use, even for beginners. Weekly crawls: Analyses can only be updated once a week.

Paid version

For larger projects or more intensive SEO work, the paid version of Seobility offers extended functions and more flexibility.

Advantages of the paid version:

  • Multiple websites can be analysed: you can add multiple websites, which is ideal for agencies or large projects.
  • Up to 25,000 URLs: The analysis capacity is significantly higher, which enables extensive SEO analyses.
  • Unlimited crawls: You can crawl your website as often as you like and receive immediate feedback on changes.

Cost of the paid version:

  • Affordable price: from €50 per month, you get access to all advanced features.

Conclusion

Seobility is a versatile and powerful SEO tool that offers many useful features for both beginners and advanced users. It allows you to carry out detailed analyses of your website and make targeted optimisations.

Here are the key findings:

  • Ease of use: Seobility is easy to use and offers a clear interface that helps you to quickly gather the most important SEO information about your website.
  • Comprehensive analyses: With functions such as URL analysis, internal linking and keyword checker, you can carry out in-depth analyses and optimise specific SEO areas.
  • Freemium model: The free version already offers many useful tools, while the paid version offers extended functions and more flexibility.
  • Additional tools: WDF*IDF Tool, Snippet Generator and Keyword Checker are valuable additions that help you to further improve your content and refine your SEO strategy.

Recommendation and final thought

Whether you're a beginner or an advanced SEO expert, Seobility is a tool that will help you get your website to the top of the search engines. Try the free version to get a feel for the features and then decide if the advanced features of the paid version make sense for you. With Seobility, you have a powerful tool at your fingertips that will effectively support you in your SEO endeavours.

Frequently asked questions about Seobility

How is Seobility priced?

Seobility offers three different price plans: Basic, Premium and Agency. The costs vary depending on the plan selected and the features included. Here are the details of the prices:

Basic Plan (free of charge)

  • 1 website project
  • 1.000 pages analysed per crawl
  • 10 keywords included
  • 100 checked external links
  • 5 tool queries per day (e.g. SEO Checker, keyword research)

Premium version

  • Monthly payment: €49.90 plus VAT
  • Annual payment: € 479.20 plus VAT (20% discount)
  • 3 website projects
  • 25.000 pages analysed per crawl
  • 300 keywords included
  • 25.000 external links checked
  • 50 tool queries per day
  • Backlink analysis and monitoring
  • Daily desktop ranking monitoring

Agency Plan

  • Monthly payment: € 179.90 plus VAT
  • Annual payment: € 1,727.04 plus VAT (20% discount)
  • 15 website projects
  • 100.000 pages analysed per crawl
  • 1.500 keywords included
  • 50.000 external links checked
  • 200 tool queries per day
  • Backlink analysis and monitoring
  • Daily desktop and mobile ranking monitoring
  • Priority support

Additional projects, keywords and functions can be booked for an extra charge. The prices are clearly listed on the Seobility website.

Can I carry out keyword research with Seobility?

Yes, you can carry out keyword research with the Seobility SEO suite. Seobility offers a comprehensive keyword research tool that provides various functions for identifying relevant keywords for your website.

What functions does the Seobility keyword research tool have?

  • Similar keywords: You can search for similar keywords related to your focus keyword to discover new content.
  • URL/domain analysis: Analyse each URL or domain to identify the keywords for which it ranks in Google, both organically and in paid search results.
  • Competitor analysis: Compare your own domain with up to two competitors to identify keywords that your competitors are using but you are not.
  • Filter options: Use various filter options to sort and refine keyword ideas by search volume, competition and other criteria.
  • Export and monitoring: You can export the selected keywords as a CSV or add them directly to your Seobility project for monitoring.

These functions make it possible to systematically find relevant keywords and optimise your SEO strategy accordingly.

Is it possible to carry out a duplicate content analysis with Seobility?

Yes, Seobility carries out a comprehensive analysis as part of the website SEO audit, which also searches for duplicate content. This is done in the content section of the audit:

In the content tab of the Seobility analysis, the following points are checked with regard to duplicate content:

  • Duplicate content detection: Seobility identifies pages on your website that contain the same content as other pages.
  • Frequently used keywords: The analysis shows which keywords are used most frequently on the website. Excessive keyword duplication can be categorised as duplicate content.
  • Content quality: Seobility evaluates the quality of the content and can recognise if too many text passages are repeated on several pages.

The results of the duplicate content check are clearly displayed in the content area. You can then call up the affected pages and adjust the duplicate content accordingly.

What ratings does Seobility have?

Seobility has received mixed reviews on various platforms. Here are the most important ones:

  • Trustpilot: Seobility is rated "Good" on Trustpilot with 4.1 out of 5 stars.
  • Capterra: On Capterra, Seobility has an overall rating of 4.6 out of 5 stars based on 62 user reviews.
  • OMR Reviews: On OMR Reviews an average rating of 4.6 out of 5 based on 517 reviews

Sources:

https://at.trustpilot.com/review/seobility.net

https://www.capterra.at/reviews/188553/seobility

https://omr.com/de/reviews/product/seobility


Any questions?

If you have any further questions on the topic or would like professional support, feel free to get in touch with us. Send an email to office@ithelps-digital.com, call us at +43 1 353 2 353, or reach out for us on our contact page.



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